Most entrepreneurs look at the Internet as a mean to reach the global customers. While it is true that a lucrative market awaits you out there, let’s not overlook the localbusiness opportunities you already have. And social media and search marketing, used properly, helps you skyrocket your local sales.
Flicktive Review indicates that there has been a tremendous growth in the local, mobile search volumes over the past few years. Google too confirms that more than 50 percent of mobile queries are local. They further claim that 4 out of 10 online users prefer to “Research Online Purchase Offline.”
Therefore, it makes sense to use your social profiles to connect with your local buyers and provide detailed information and your products and services through these platforms.
Social Media Platforms to Leverage
When it comes to social media marketing, you basically have three major content types in your arsenal, including
The following are 6 types of social platforms that can help you improve your local sales:
- Twitter & Facebook
These two social media sites remain at the top in the social landscape. Using customer-focused and value-rich updates help you connect with users and establish a broader conversation with them. Content, timing, and engagement are crucial to access to a tremendous scale in these platforms. In fact, it is content and engagement you need to focus on Zero2Scale Notes Review:
- Post photos, questions, insightful stats and facts, links to thought-provoking articles
- Show off your products with large images
- Run a timeline contest
- Utilize “Boost Post” feature on Facebook
- Put your phone number in the “About” section as well as in your posts
- Run a “Facebook Offers” and use “Twitter Coupons”
This is a great platform for B2B marketers, provided they know how to leverage its innovative features, such as:
- Use LinkedIn advertising to reach the decision makers
- Publish your content to your network directly
- Improve your LinkedIn newsfeed
- Create LinkedIn persona strategy. For example, ask questions on this platform instead of pitching as it invokes curiosity. The best strategy is to “Ask, listen, engage and find common ground” to resolve pain points.
Twitter and Facebook have no contribution to your SEO efforts, at least directly, confirms Matt Cutts. But Google+ has and therefore you need to be active on this social platform by:
- Sharing photos, videos and content on Google+
- Interacting with target audience via hangouts and chat tools in order to foster robust discussions
- Filling up your basic information such as phone numbers, operation hours, map and website URL in G+ Local page
- Pinterest & Other Photo-Sharing Networks
This Gram Poster 2 Review is a great tool for B2C businesses, especially those from fashion, lifestyle, travel, and hotel and food domain. However, B2B businesses are also leveraging this tool to connect with consumers. To use photo-sharing sites like Pinterest, Instagram, and Visual.ly etc. you need to follow a few simple guidelines:
- Images posted must add a visual angle to your brand
- B2B business need to focus more on marketing infographics via these platforms
- Encourage your followers to share their wish lists
- Tell your stories with Pinterest boards
- YouTube & Vine
If you have video content in your arsenal, start using them to connect with your local customers via video networks like YouTube, Vine, Instagram Video, or Vimeo. Using these platforms you can:
- Showcase your product or unveil a new product
- Cross-promote video content via video oriented tools such as LinkedIn featured videos andTwitter Cards
- Use both scripted and unscripted videos to create sales copy, video testimonials, introduce your staff/workplace, share industry expertise, user manuals, and how-to’s
- FourSquare & Location-Based Platforms
Location-based social networking tools like FourSquare provide great opportunities to promote your business to local customers. To tap onto this network you can use tools like special offers with check-in, loyalty points and rewards, and giveaways, etc. to attract your local customers.
The most crucial point that you need to understand from this is post is that “one size fits all” kind of an approach does not work for social marketing. Each social platform caters to a different category of users. Using audience insights and real data is the key to select the right network to boost your local sales. For example, a B2C business is in a better position to attract quality leads using tools like Facebook Offers. A B2B business, on the other hand, needs to focus more on LinkedIn and niche networks dominating a space to reach its target audience.
During a recent writing project, I dug deep into the lives of some of the world's most prolific social media influencers -- learning their backgrounds and how they achieved such once-unimaginable success in a medium that's filled with billions of others who are vying for our sparse and easily-interrupted attention.
What I've come to realize is that there is a clear and distinct formula for success in social media. There's a playbook that you can use to leverage the inherent power of this transformative platform for getting the proverbial word out. No matter who you are or where you're from, you can harness the power of social media to vastly grow or build your business.
Related: How Tai Lopez Took Over Social Media
Whether you’re a social butterfly, or you're apprehensive when it comes to vociferously communicating with others in a public space, there are some inherent rules to follow when it comes to social media. Not only will this help you enhance your social media skills by growing your base of fans and followers, but it'll also allow you to leverage the influence you build to eventually expand and grow the reach of your business within any industry or niche.
In a recent conversation I had with Alex Jimenez, founder of the wildly-popular Instagram profile, @theyachtguy, he divulged many of the so-called secrets he used to amass nearly 800,000 followers in a few short years. No, it didn't happen overnight. It took him a tremendous amount of work, commenting, liking and collaborating with others.
He spent much of his earlier years obsessing over yachts, building up a massive archive of the best yacht photos that he could find. You might say he wielded the Law of Attraction to eventually manifest the life of his dreams, or you could merely call it hard work and effort towards a single goal.
Either way, it took him years, but he's now enjoying the fruits of his labor by getting to travel around the world promoting yachts and premium brands everywhere. To most, he's somewhat of an icon in the yachting industry, with the world's most affluent yacht owners and industry heavyweights flocking to him for assistance with social media. Here are some of the rules he discussed in how he did it.
1. Know your market.
The first rule for growing your business through the power of social media is to know your market. The clearer you are about your target demographic, the better you'll be able to appeal to your customers. The less you know about your target demographic, the less likely you'll be able to succeed through social media.
2. Develop a strategy.
Building a popular social media profile takes work. But it also takes planning. To achieve any goal, you need to create a rock-solid plan. Develop your strategy on how you plan to get from Point A to Point B. Will you use ads? Influencers? Power users? What type of content will you post? How often will you post it? And so on.
3. Focus on quality over quantity of posts.
The goal isn't about bombarding users with posts. It's not about quantity; it's about the quality of the posts. Ensuring that the posts are targeted towards your market and that each of them conveys an important message or unique display of something relevant to that demographic will help you to gain the most traction while also adding on more followers.
4. Create real value.
Social media is all about creating value. What type of value do your posts bring? Are they inspirational or educational in some manner? Do they help to motivate others out there to attain a certain lifestyle, something akin to what Anish Bhatt, the founder of @watchanish, does?
5. Follow high-profile accounts.
All of the Instagram Influencers that I've spoken to started out by following other high-profile accounts. This created their first bits of visibility for them. It also helped them to gauge what was working for those who were already at the top of their game.
6. Comment, share and like often.
Anyone who is serious about leveraging social media to grow their business needs to understand that they have to give before they get. Genuinely like, comment and share others' posts every single day, developing relationships with people over time. It won't happen overnight. If you don't give people the time of day, you can't expect them to do the same for you.
7. Leverage the power of other influencers.
Influencers and power users can open a gateway to mass attention. If you have the right type of profile that's in sync with the influencer's follower base, you might just gain the right type of followers yourself. Many businesses and newcomers use this approach to help expand their reach early on. If you have the budget, you might want to consider this, but ensure you have appealing content on your profile as well.
8. Network, network, network.
Puia Shamsossadati, the founder of @thisisamans.world, which has amassed more than 2 million followers, spent much of his time networking with others. He launched a company called Golden Concept purely through Instagram without spending a dollar on traditional marketing. The company, which creates high-end iPhone covers, reached mass appeal when Shamsossadati collaborated with some of the most popular Instagramers by sending them courtesy phones, knowing that they would show up in their feed, allowing him to promote his business for virtually no cost.
9. Don't always be promoting.
It's not about always promoting. If you want to leverage social media to grow your business, you have to spend a lot of time delivering value. Whether that's inspirational value, motivational value or entertainment value, don't always try to sell people something at every bend and turn, otherwise you might put them off.
10. Make it easy for people to buy.
Focus on mobile if you want to dominate social media. Create a link in your profile, ensuring that your site has a healthy responsive design, and make it simple to purchase. Ensure that the purchase process is refined for mobile devices so that people can simply and easily buy whatever it is that you're peddling. The easier you make it for them to buy, the more likely you'll be to clinch the sale.