From blog posts to ebooks, great inbound marketers are usually creating useful content for their target audiences. As advocates of inbound marketing, we can't overlook the importance of social media marketing as a platform for distributing and promoting that content. In reality, "83% of marketers indicate that social media marketing is important for their business" (HubSpot). However, in regards to sharing content on social media marketing, not all platforms are made equal. Many social profiles have particular meta tags and coding options required to boost sharing on the sites.
Ensuring your posts arrive correctly on social media marketing is important for increasing engagement and positive ROI for social media marketing marketers. Read SociClicks Review for tips on how best to optimize your content for social sharing.
How to optimize Facebook link previews
Maybe you have noticed that sometimes a link on Facebook posts as a bare hyperlink but other times it automatically pulls a name, image, and description just by pasting in the web link address? The difference is just a little code! By implementing Facebook's Open Graph meta tags on your pages, you are able to ensure that your links are optimized when posting to Facebook. Find out more at Facebook for Developers.
As well as Open Graph tags, you should optimize the image size for great previews. Using images which can be "at the very least 1200 x 620 pixels ensures the most effective display on high res devices" (Facebook for Developers). At minimum, your page images must be 200 x 200 pixels for a preview to exhibit on Facebook.
You are able to test your previews utilising the Facebook URL Debugger tool. Exactly why is it important to optimize Facebook previews? Photo posts generate 53% more likes and 104% more comments than text-based posts (HubSpot), so by making the effort to code your URLs to always pull an optimized image preview, you're ensuring higher engagement anytime someone shares your links on Facebook.
How to create Twitter Cards
Many Twitter users have a love/hate relationship with the 140 character limit for every single tweet. Many years ago, Twitter seemed to acknowledge that sometimes there's more to the story, so they added Twitter Cards that automatically pull photos and other content in to a tweet without counting against those 140 characters.
To drive engagement for the links on Twitter, start with some basic HTML additions to the HEAD section of your page. The next step would be to implement the correct code on the basis of the type of Twitter Cards you'd like to produce, like the Summary Card with Large Image example above. Other card types include Summary Cards, App Cards, and Player Cards.
To check the Tweet setup, utilize the Twitter Card Validator. Simply copy the URL from your article or webpage and paste it in the tool to preview the card and be alerted to any errors.
How to include Pinterest descriptions
Pinterest users are notorious for repinning without adding or changing pin descriptions. For websites including pin descriptions within their site code, this is great news! Pinterest provides several tools for optimizing pins, including adding Pin It buttons to your page.
The developers at Pinterest have provided step-by-step instructions for adding button settings to your website for optimal sharing. Buttons settings include code choices for pin type, source settings, button style, and error log settings, and utilising the data-pin-description attribute allows you to prefill an outline as high as 500 characters. Make sure to review every one of the Pinterest best practices to optimize pin performance for the website.
How to include Google+ sharing to your website
Often overlooked, Google+ is actually a really great tool for the website links. Though the platform isn't trafficked as heavily by social users, search engines crawl the contents of the posts just like every other webpage. And of course, as HubSpot observes, "it's no real surprise that Google's search results are becoming more and more influenced by content published within their particular platform."
Unlike some social media marketing sites that have private liking and sharing options, Google+ notes that any +1 share must certanly be done on a public link. What this means is any links and their associated +1's (or Google+ shares) are searchable by anyone on the web. To add sharing code for the posts and website pages, you can use the simple button creator or dig deeper to the technical aspects with the Google+ Developers tutorial.
To see the absolute most ROI for the content marketing, be sure to optimize your links and blog posts for social media marketing sharing. Spending a little extra time to incorporate the correct code and tags on your website helps to ensure your content is shared the manner in which you intended.
You probably haven't any excuse to publish a big block of text–and face it no one will click on it. Here's steps to make your social media marketing posts more interesting with image and infographics.
BY BELLE BETH COOPER4 MINUTE READ
It wasn't way back when that Twitter added inline image previews to its official apps, including the internet view.
Now, Twitter is including more image focus in the most recent redesign, as you will see above. On the left-hand side of Twitter's new web view, your profile and header images are actually visible.
We've done tests on our own Twitter account previously that showed images make a huge difference to engagement: http://bit.ly/2yJkUNH
Images aren't just helpful for Twitter, either. Facebook and Google+ posts look nice with images in them, and Pinterest and Instagram are exactly about images.
Specifically for considering Twitter, in a recent research study we conducted, we discovered that images can increase retweet rate by around 150%: