Designa Review From Beta User-Graphic Creation Made Simple


Motion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey of Carrington College, to offer his insights based on his most recent project — a motion graphic that outlines the history of vaccines and explains how they work.

When Jeffery approached us with this idea for a motion graphic, we knew it was a pretty big topic, which led to the question: How do we craft an engaging narrative from such an enormous amount of data? That’s step one of marketing any infographic, after all: crafting a complementary aesthetic to a strong, clear narrative.

The Designa Review we found: A bright, simple art style coupled with fluid and seamless animation, all directed by a conversational voiceover. Original music composition and sound design complete the package.

So now that the motion graphic is complete, where does a marketer go from here? We asked Jeffery to share some insights on Carrington College’s marketing strategy, and on how the college has successfully used static infographics and this motion graphic to promote its brand.

Killer Infographics: What was your goal in creating this motion graphic?

Jeffery Dempsey: Our primary goal with any content, video or otherwise, is to educate. A secondary but equally important goal is engagement. The more people we can reach, the more people we can teach. The way we see it, is if we create an amazing piece of content and no one reads it, we didn’t accomplish our primary goal of education.

KIG: How does Carrington College use motion graphics like this one as part of its marketing strategy?

JD: We are always looking for new ways to educate our readers. But let’s face it, sometimes people don’t want to read 40 pages on vaccines. Video provides us with a medium to educate and entertain.

KIG: This motion graphic doesn’t mention Carrington College until the logo is shown at the end. Why did you opt for minimal branding when it came to this project?

JD: While we are very proud of the motion graphic, we don’t believe that our brand is more important than answering our readers’ questions about vaccines. The way we see it is, if someone was wondering if vaccines were safe, their first question wouldn’t be who made this graphic. So, we choose to focus on Vidfuse Review, and if they want to know who created the video, we can answer that, too, but at the end.

KIG: You’ve created static infographics with us, as well. How does your marketing strategy change when you’re releasing a motion graphic vs. a static infographic? Are there situations in which motion graphics are more useful than static infographics, and vice versa?

JD: We love infographics; they are like a bento box of data. We can take complex data and put it into a beautiful box that is easy and fun to consume. However, there are times when we want to have a deeper conversation with our audience. Motion graphics allow us to tell a story and guide the reader through the information. We defer to motion graphics when the topic is complex and the user needs more guidance to understand the concepts.

KIG: Did you learn anything new, or anything that surprised you, about motion graphics over the course of this project?

JD: Motion graphics are a blast to create but it takes a lot of work to get there. You have to be meticulous with your planning because you can’t just do a reshoot like with traditional videos. The end product looks clean and simple but that’s a byproduct of quite a bit of effort. It’s worth the work, though, because the payoff is great.

KIG: Do you have any tips for fellow marketers on how to promote a motion graphic or infographic — or how a motion graphic can help an existing campaign?

JD: Your goal shouldn’t be to get a “like” or a share — that’s just a byproduct of good content. Instead of chasing social chatter, identify active communities who are deeply passionate about your topic and create relationships. This will give your content longevity and credibility.

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Marketing Strategy, Social Media Ideas & Planning

Marketing Strategy, Social Media Ideas & Planning

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Online Photo Editing & Graphics Creation and Stock Photos

Online Photo Editing & Graphics Creation

PicMonkey is a fun and easy option for photo editing and graphics creation.

Read my blog post about How to Use PicMonkey or click here to try it.

Stencil is one of the fastest and easiest ways to make images online! Free, or Pro version.

Read my blog post about Quote Images with Stencil  or click here to try it.

Snappa is another super-fast online image creation tool with lots of templates– over 250 for Pinterest Pins! Free or Pro upgrade.  Click here to try it.

PromoRepublic: create and schedule graphics with 100,000 post ideas and templates. This one’s ideal for Facebook and Twitter. Click here to try it.

Adobe Photoshop – my favorite, and more affordable than you think. Choose “Photography” for Photoshop + Lightroom at $9.99 a month.  Click here to learn more.

DON’T KNOW WHICH? Read the blog post or get the quickie comparison chart.

Low Cost Stock Photos

When you don’t find what you need on free photo sites, try these inexpensive resources for more professional options:

Dreamstime: No need to sign up for a subscription – buy credits for as little as $16 USD. This is the one I use because I don’t need to purchase a lot of photos. Click here to check it out.

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Social Media Management & Scheduling Tools

Social Media Management & Scheduling Tools

These are my fave tools to keep on top of social media, quickly & easily!

Tailwind: schedule Pinterest to get more repins and followers! Approved Pinterest partner.

Read my blog post about Tailwind for Pinterest or click here for a free trial.

Tailwind: schedule Instagram with super-helpful Hashtag Finder tool. Read my blog posts about Tailwind’s Instagram hashtag finder or Instagram-approved auto-posting.

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Done-for-you Social Media Marketing & Graphics

Done-for-you Social Media Marketing

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Ready-to-Post Inspirational Quote Graphics: Pack of 20 in 4 different collections.

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WANT MORE OPTIONS? Find thousands of social media graphics on Creative Market.

Website & Business Tools

How to Start a Small Business Blog

A video course with PDFs and spreadsheets to help you set your blogging goals and strategy!

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Website Hosting

HostGator: I use for all my satellite websites. Inexpensive hosting for beginners, or anyone on a tight budget! You can read my post about How to Set Up Your Website with HostGator, or click here to learn more. Be sure to use my promo code LouiseM60 for big savings!

Email Marketing

ConvertKit is the easy way to automate email marketing for bloggers and online businesses. Click here to learn more.

WordPress Themes

StudioPress: The best! is built on the Genesis framework, currently using the Beautiful theme. My theme is subject to change at any moment – and it’s easy with StudioPress.

Social Media Marketing & Graphics Trainings

Pinterest Training

Pinterest 101: Business Basics is my inexpensive course in Pinterest marketing for beginners. Includes an eBook with checklists, 6 short videos, Pin templates and a mini-tutorial to add text in Canva. Click here to check it out.

How to Master Master Tailwind is perfect if you want to save time automating your pinning with Tailwind. From Pinterest master Kate Ahl. Click here to check out this course.