You have heard of Funnel Messenger Review.
You probably use it.
You have also heard that it’s important to use Facebook Messenger in your marketing, but you might have no idea how to start.
Before we continue, if you are already an expert at Facebook Messenger marketing, this article is not for you. If you just want to know what you need to get started, you’ve come to the right place. There are a thousand things you can do with Facebook Messenger but you don’t need to know all of them.
Here are 3 simple things you can do to get started today.
- Install a Chatbot Tool
Don't worry. You don't have to be a tech expert to do this. Most good chatbot tools are sold on a monthly subscription, so installing it is as easy as going to their website and creating an account.
This tool allows you to create conversation flows and auto-responders within Messenger. You can use this feature for sales, customer service, and even to facilitate transactions. If you don't want to take the time to set that up, the software will still pay for itself because of one feature: It lets you collect subscribers and send them messages for free. The alternative is paying Facebook for every message that you send to them.
There are many chatbot software tools but the one I recommend is ManyChat. It's very easy to use, you can make your bot for free, and take it live for only $15 a month. Whatever tool you decide on, it will be well worth the cost.
- Run Facebook Messenger Destination Ads
I know what you are thinking: What's a Facebook Destination Ad? Simple. It's an ad that opens up a conversation inside of Facebook Messenger. The principle is the same as that of a traditional landing page. First, you offer the customer something they want, such as a free ebook or training. In order to get this, the customer must request it via Messenger. Once a customer has messaged your brand, you are now at liberty to send them messages.
Facebook Messenger destination ads take the customer to Facebook Messenger, where they will see a message from you. This message typically asks them if they are interested in your product or the free resource you have to offer. This message will have a simple "yes or no" button on it. Once they click this, congratulations! You now have a subscriber!
There are three main types of destination ads:
Basic Destination Ad
This ad is available on Facebook Ads Manager and has a button on it that takes the customer straight to Messenger. There, they are prompted to request the free resource or engage in a conversation. This ad works well because it is the easiest and quickest for the customer.
Off-Facebook Landing Page
This ad will take the customer to a landing page off of Facebook where they will be prompted to enter their email address. After this, they will see another button that will take the customer to Messenger. The advantage of this ad is that the customer becomes a subscriber for both email and Facebook Messenger.
In addition to those who message you directly on Messenger, commenters on your posts also qualify as subscribers. You can use this to your advantage by creating ads with instructions to comment on the post in order to get the resource you are offering. For example, you could create an ad that says, "Comment 'Me too' to enter to win a free year's subscription of our software."
I recommend using Pixalogo V2 Review because of the way Facebook's algorithm works; the more comments your post has, the more people will see it and the less you will pay per click. The disadvantage is that these customers may not be as open to replying to you on Facebook Messenger because they haven't yet interacted with you through that platform.
- Send Messages to your List
This is pretty straightforward. Once you have subscribers, you need to make use of this great resource and actually send them messages! These messages should not be the same type of messages you send via email. They should be short and more personal.
One great advantage of using a chatbot is that you can set up a conversation flow that automatically adds your subscribers to different "buckets" or segments. It can ask them what they are interested in and determine how close they are to buying. You can then send custom messages to your subscribers according to what bucket they are in. This assures that they are getting the most relevant content possible. They'll feel like your company understands them and they'll feel more connected to your brand.
So there you have CPA Domination Blueprint Review!
These three things are all you need to get started with Facebook Messenger marketing.
This technology is going to explode in the next few years, so the time to start is now. The future of marketing is giving customers a positive personalized experience and there is no better way to do that than through Facebook Messenger.
P.S. I can't take all the credit for these ideas. They are based on a webinar we did with Molly Pittman from DigitalMarketer. If you want to know more about Facebook Messenger marketing, you should definitely watch that here.
Last week, Facebook opened up Messenger usernames for all businesses, encouraging them to promote their Messenger presence in the same way that Facebook once encouraged brands to promote their Facebook pages.
Here are the main questions marketers need to understand about Facebook Messenger to determine just what role it will play in their marketing mix going forward:
- Will it be all pull, or also push? Currently, Messenger operates as a mechanism for pull marketing. If you're a shoe store, a customer may message you to find out your hours or ask whether you have a certain brand and size in stock. If this store is very responsive on Messenger, then it has a chance to get the sale over a less responsive competitor.
Will Facebook ever turn this into a form of push marketing? If so, how? There are two ways that this could work. One is by allowing consumers to opt into hearing more from certain brands. In this case, Maria chats with Acme Shoes and checks a box saying Acme can reach out to her in the future. Then, when Acme gets a new shipment of shoes from her favorite brand, it could proactively send her a message via a notification through the Messenger app. Facebook should work with marketers to help businesses non-intrusively reconnect with customers who are already interacting with them.
- How does paid media complement owned media? In the example of Acme Shoes, even if Maria opts into notifications, Acme may have to pay to message her proactively. This is what Facebook did with fan pages for brands. As brands build an audience of people who "like" them, brands still have to pay to promote posts to that audience. For now, Facebook will likely keep its Messenger offerings free so that brands integrate with its platform. If Facebook wins this land grab -- and there is no doubt it will be one of the biggest global winners here, if not the most dominant platform -- then expect paid media to play a major role.
- Who supplies the data? When Maria first sends a message to Acme Shoes, what does Acme know about her? Can it know that she also follows Cole Haan, Gucci and Alexander Wang? Is it allowed to know her general or exact location so it can send her relevant store locations? Can it tie this into its own customer relationship management system to determine that Maria has spent $3,500 with Acme over the past six years? Marketers will want as much data as possible at their disposal in a way that's easy for their Messenger representatives to tailor their messages and measure the performance of Messenger marketing.
- What will be manual, and what will be automated?If Acme Shoes gets hundreds or thousands of customers a day asking for store hours, it will want to automate such responses. Expect messaging follow a course that customers are used to through phone-based support. Anything that can be automated will be, and then representatives will chime in as soon as more complicated queries arise. Meanwhile, machine learning through Facebook and various third parties integrating with Messenger will keep expanding the possibilities for what can be automated. Manual responses will then be used either by small businesses that can't afford automation or by larger businesses when facing unique queries. Expect a few large businesses to declare themselves "100% robot-free" to use human-to-human service as a differentiator.
- What will Messenger marketing replace?If Facebook Messenger wins, what loses? Call centers could field less volume, but in the short term, it may merely shift resources from representatives manning the phone to manning instant messaging.
What about mobile applications? If consumers can get support information and order products right from Messenger, will marketers still need mobile apps? Such apps are expensive to maintain and update, but they are also an important form of owned media, where marketers can send notifications to users who opt in. Such apps also offer permanent branding on customers' mobile handsets. Marketers should clamor for Facebook to provide push marketing opportunities.
Google could be a loser here, as could local businesses like Yelp. There's a whole ecosystem around local search optimization, from marketing agencies to location management offerings such as Yext. If Messenger becomes a new portal for consumers, some businesses will successfully partner with Facebook while more vulnerable ones will perish.
Should such ripple effects take place, that will free up budgets that marketers currently spend in areas such as paid search and app distribution. Could Facebook find new ways to grab those budgets by creating new sponsorship opportunities within Messenger?
That's such an easy question that you don't need a chat bot to tell you the answer.