How can brands take good use of Live Streaming to boost their business? Check this informative infographic to get useful marketing tips for live streaming says, Liza Brown, SEO Content Writer and Digital Marketing, Wondershare
Watching events that take place in real time online is one of the biggest breakthroughs in the second decade of the 21st century. Ordinary people can now share precious moments from their lives with their friends, while brands can make a more personal connection with users of their services through live stream videos. A live stream of a corporate event, important announcements or interviews will make an average Internet user feel more involved into your which is why all brands that want to establish a strong position on social media should consider using live streaming as a part of their online marketing campaigns.
A Few Facts That Show Why Live Streaming is So Important
Twitch, one of the largest streaming platforms, has more than 10 million daily users. This Live Event Blaster 2 Review fact alone speaks volumes about the sheer size of the live streaming market and the staggering numbers of people that can be reached in this way. Furthermore, 80% of customers would rather watch a live stream video than read a post from a brand.
These numbers show that by missing out on live streaming market companies are shutting themselves out from an industry that could be worth over $70 billion, by 2021 . Statistics have also shown that live videos are watched three times longer than the conventional ones, which clearly demonstrates that live streaming generates better user engagement .
What Do Brands Gain From Live Streaming?
Marketing campaigns that follow a certain formula only take you so far, but in order to really reach out to people, you need to tell them something that clearly speaks to them. Live streaming will help you do just that because you'll deliver an authentic and unique content to your potential clients and by doing so you'll be able to extend your reach.
Furthermore, live stream videos enable viewers to comment and share their opinions which is another reason they are an invaluable resource of valuable information brands can use in their online marketing campaigns.
Which Social Media Platform Should You Use for Live Streaming?
Choosing the right platform on which you are going to stream your live videos can prove to be essential to the success of your online marketing strategy. For example, the largest number of registered Facebook comes from India, therefore people based in the Indian subcontinent are most likely to watch your live stream of Facebook, while the largest number of registered users on Instagram is coming from the US, which means that Instagram is a better platform for live streaming if you want to advertise your services on the predominantly American market.
Other Stealth Commissions Review statistics like gender, age, education or income can all play a large role in the process of selecting a social media platform you will use for live streaming.
Scroll down and discover mind-boggling facts about this rising trend in the infographic that the Filmora's team has created. Hit the share button if you think more people should know about this data and let us know what you think in the comments.
More than any other communications tool, live streaming video has the power to convey messages faster and more effectively throughout your entire organization. For many top enterprise companies, the use of live video for marketing and sales, in conjunction with on-demand video, is a critical business differentiator. Meanwhile, internal live streams are becoming a necessity in corporate communications, inter-team collaboration and workforce development and efficiency.
This isn’t surprising. Video has the unique ability to win the hearts and minds of viewers, and live video is even more compelling. There’s an allure that surrounds live video because the audience can experience an event as it happens. Live streaming is on the rise; in fact, live video is fast becoming the fastest growing segment of internet traffic, totalling nearly 13% of all Internet video traffic by 2021.
Want to understand how you can best utilize this trend for maximum business impact? Here’s your WP Socimate Review guide to becoming a video-first organization, inspiring and delighting both customers and employees.
How to Livestream to Employees and Internal Audiences
- Executive Communications
Corporate communications teams must disseminate information to employees so they can build relationships. A cadence of communication trickling down to all levels can help leadership build trust and commitment and maintain a vibrant corporate culture. Additionally, this ensures everyone is briefed on new policies or crucial organizational pivots, with the same messaging. Live streaming of “all-hands meetings” enables top executives to engage in two-way communication with employees in an authentic human way.
- Internal Meetings
Live video enables dispersed teams to collaborate and share information as if everyone was in the same room. Project updates from co-workers lead to higher engagement and a better understanding of how everyone works together to achieve the “big picture.”
- Employee Training
Training through video, either through live streaming or on-demand, allows you to impart large amounts of data quickly to hundreds or thousands of employees, while watching the bottom line. Live training sessions with video provide an immediacy that passive forms of training cannot compete with. The nature of live video allows for real-time interactions between instructors and participants no matter where they are.
- Investor Relations
Streaming a shareholder meeting allows more investors to participate while saving money on travel. An incredible benefit of these videos is that they can later serve as a companion to earnings reports, breaking down complex issues into an easily-understood, succinct, form.
- Franchise Communications
Live and on-demand video bridges the geographic gap between corporate staff and franchise owners. Business video users can communicate key business messages and complex information to dispersed networks of employees to ensure all franchisees implement programs and products consistently - the key to maintaining the strong brand image.
- Human Resources
HR teams are using live video to attract and reduce the time it takes to recruit the best candidates across the globe. Once hired, video enables enterprises to reduce new employee onboarding time.
- Sales Enablement
Live and on-demand video provides field sales teams with immediate access to business intelligence and content that allows them to react appropriately to buyer inquiries. This in turn, allows enterprises to reduce costs, increase employee productivity, and capture lost revenue.
How to Use Live Video for More Effective Marketing, Sales, and Customer Support
Live streaming video allows brands to engage with current or potential customers in a more human, accessible way. It’s ideal for behind the scenes views into your brand, product introductions and demonstrations, capturing and sharing live events or Q&As, and holding live press interviews for international media outlets.
- Event Coverage
Brands can live stream their events, from fashion shows to factory tours, or make the most of their sponsorship or attendance at events by going live at sporting events, concerts, or awards shows. They can also stream behind-the-scenes views and host interviews with participants. Both are good ways for brands to connect with viewers who can comment real-time about what they’d like to see, what they want to learn, or who they want to hear from next.
For enterprises that host their own conferences or trade shows, live streaming is an easy way to extend the keynote and panel sessions to larger audiences of prospects, customers, and partners who didn’t attend in person. Videos can be made available on-demand immediately afterward to further extend audience reach.
Live streaming video is a useful tool that enables sales reps to support different conversations during the buyer’s decision-making process. It allows sales reps to pull in technical experts and take conversations to the next level by easily explaining complex topics.
- Customer Support
Brands can use live video streaming to host interactive “office hours” to answer customer and prospect questions and demonstrate how to use products. When you use video for customer support, service agents can get in front of customers for face-to-face conversations. Unlike live chats without video, conversations are real-time and there’s no delay waiting for messages to appear, or risk of mistakes due to typos. Additionally, issues can be explained more easily verbally, for both parties.
Enterprises are using live streaming in new ways to drive business results. More frequent video communications means more efficient and cost-effective interactions with both internal and external audiences. Live video works across a multitude of enterprise teams- marketing, sales, customer success, HR, PR, corporate communications and leadership- no matter where they’re located. Get creative and consider which use cases make the most sense for your business. The future is going Live. Are you and your team (camera) ready?