Local Funnel Builder Review: The Only Funnel Builder You’ll Ever Need To Grow A Business Online!

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The Ultimate Sales Funnel For Local Brick and Mortar Businesses

There’s a surplus of information on the internet to help scale small and medium online businesses. However, this number quickly dries up and trickles down to almost nothing when it comes to local businesses.

 

As business owners, we spend an awful lot of time obsessing over the best ways to attract more customers. So today I want to show you Local Funnel Builder Review.

 

We’ll see how to use online tools and make it profitable for an offline business. Your offline business can be a pharmacy, health shop, gym, hair salon, cafe or anything else catering to a certain niche.

 

 

 

 

How Does The Sales Funnel Work?

 

Think of your sales funnel as a small set of stairs leading to your shop’s front door. Each step forward brings your customers another step closer to purchasing from you.

 

In marketers’ textbook there are 5 steps that a customer goes through before they become a customer.

 

 

Just like online businesses, your funnel starts by understanding customer behavior and mapping their journey.

 

Awareness

 

Your prospects are aware of your retail store or opening. On top, they know the products or service you are offering.

 

This is the top of the funnel. At this stage, your aim is to make as many people aware of your existence and offers. Flyers, local ads and posters around the locality are great affordable options.

 

Go online.

 

Just because you do not sell online, doesn’t mean you should ignore your online resources.

 

Leverage the power of internet. Set up your Facebook page and a website. Facebook page is free and there are loads of affordable options for websites.

 

My personal favorite for a website is WordPress (need some basic HTML knowledge).

 

There are other great drag and drop web building tools like WeeblyWix and Squarespace you can use without any knowledge of coding. You can get yourself a professional website in a matter of hours.

 

Find the right tools.

 

Let’s say you are a home builder or an interior designer.

 

Almost 80% of all new home buyers go online to find their home builders and decorators. This straight away tells us where you should be.

 

At the top of your funnel, you need a website, and a landing page to capture leads.

 

Next, thing, go social. Pinterest is a great place for home builders. Why? They have 150 million users seeking information and advice, 67% of Pinners are under the age of 40 and 54 percent of women are aged between 34 and 55, plus Viking Product Launching PLR Review  

 

 

Educate your audience here with images and ideas. Link the images back to your landing page and offer them a lead magnet in exchange for their contact details.

 

Next engage with them through a planned marketing campaign. This is a great way to show your prowess in your field and guide them down the funnel.

 

Another great tool for your funnel is Houzz. This is like a Google + Pinterest search engine for remodeling and decoration industry. They already have a huge following in USA and growing fast in Europe. Houzz boasts a 25 million user base. Consider them your industry Uber and sign up for free.

 

Interest

 

This is where Digital Profit Lifestyle Review happens. Interest can be created in many ways for a local business outlet. It could be as easy as an attractive store window.

 

 

You know your business best and need to get creative at this point to see how you can arouse interest and engage with your prospects.

 

If you run a fitness center or a gym, offer a free training session and not just a tour. Or if you have a pharmacy, let people know about the great offers, mention a discount in exchange for their email addresses or free home delivery for phone purchases.

 

Remember, engagement is key in this phase and the next one. You can do this in many ways.

 

Here’s an example.

 

One of my clients opened a café in London offering Belgian truffles, coffees and beers. She barely broke even after the first 6 months.

 

I advised her to go out, meet and engage with her local prospects and ask them for their email addresses so she could send them discount vouchers and other offers. NO ONE said ‘no’ and were happy to give out their email addresses for a discount.

 

She set up an email campaign for 30 Pounds a month and started sending emails with links educating these contacts about all things Belgian including truffles, coffees and beers.

 

 

Last year when I met her last, she was netting an average profit of 3,800 Pounds every month. Her conversion increased by more than 3000%. Now she enjoys a clientele from every part of London and a 4.5 star rating on Trip Advisor.

 

Use the Power of Email Marketing. Compliment that with your social media.

 

Peak your prospects’ curiosity, educate them and stay in touch with offers.

 

Consideration

 

Now that you have a certain number of people aware of your store and interested, it’s time to go to the next phase of the funnel – consideration. This is when people walk in and start looking around.

 

At this point, they’re still not sure whether to buy or not.

 

Like I mentioned before, engagement plays a vital role in this phase too. So ask for their contact details in return for something they’ll see as an instant win.

 

Evaluation

 

Once they have browsed, your prospects will either drop out, go back to ‘Interest’ phase or move down to the next phase of the funnel – evaluation.

 

In an online store, this is when people click on descriptions, looking at images or search for online reviews.

 

In a physical store, they’ll be picking things up, possibly asking questions and adding items to the basket.

 

Purchase

 

Moment of truth. Your customer has now reached the bottom of the funnel and ready to make the first purchase.

 

But your job’s not done yet. Online cart abandonment hit its peak in 2016 with 77.24% of customers leaving sites without completing the purchase. This is a global phenomenon and is not unique to online stores.

 

People often go out “shopping”, not buying and simply decide to change their mind last minute for the slightest reason.

 

Make sure your customer do not leave because they feel –

 

Customer treatment was not good enough

There were inventory adjustment issues

Improper billing

Substandard customer management system

 

Make your customers feel special.

 

Even though price is a key motivator in buyer’s decision, it is the shopping experience that decides customer loyalty in the long run. A recent study by Synchrony Financial showed 53% of consumers would pay a higher pricefor a better shopping experience.

 

Upsell

 

Do not undermine the power of upselling like many small businesses do. Upselling can make a significant difference to your revenue at the end of the fiscal year.

 

Upselling can be done in numerous ways in retail stores. You can guide your customer to better, more expensive products at this point.

 

Understand customer preconceptions and tell them honestly why Rolex is better than Fossil. Once you understand why they prefer to use low-end products it’s easier to make them see the value in high-end ones by establishing hierarchy.

 

Upselling is not about just selling a more expensive product. You can offer your customers something at the checkout. For example, shoe stores will often try and sell you a pack of ten socks at the checkout. A certain percentage of customers will invariably say ‘yes, throw one in’.

 

Final cut

 

A sales funnel maybe seen typically as an online marketing tool but it’s highly effective for offline retail businesses too.

 

Once you have an effective funnel in place, you’ll orchestrate your business around your customers, which will lead to higher conversion.

 What Makes it Unique

As an email-driven service, Groupon sticks to its guns. You can’t even preview offers and services until you sign up. There are no free trials. Customers either want in or they don’t.

Groupon’s business model and sales funnel is, in a way, best thought of as a giant email list which happens to have a website attached to it.

Where it Could Be Better

After signing up for Groupon, you’re kind of left in the dark about what to do next. You don’t know if you’re looking in the right place. You’re not sure where to search by location (it’s in the upper right hand corner, by the way). The user experience is a bit confusing and can turn customers away.

EXAMPLE 3 – GRASSHOPPER

Grasshopper hasn’t changed much since I covered them last. But that’s not a bad thing. When I originally wrote about them, I mentioned how they brought in at least $60 million annually. These guys have marketing prowess.

Let’s dig back into their sales funnel again, shall we?

Steps in Sales Funnel

  1. Traffic (from PR, blog, and ads)
  2. Homepage

The copy has small changes but the meaning is the same. They still offer the same 30-day money-back guarantee. Their services are explained in an inviting, 2-minute YouTube video and also clearly listed in bullet points.

  1. How it Works & Features

The How it Works & Features page explains Grasshopper’s services in depth. They also repeat the video from the homepage. There are CTA buttons at the top and bottom of the page. You can’t miss these.

  1. Pricing Page

Grasshopper’s pricing page hasn’t really changed.

  1. Sign-up Form

First, you have to choose a phone number to register with Grasshopper. You can get a local number and a toll-free number. The next page gives that number text message access. Finally, you’re brought to the billing page. This, too, hasn’t changed at all.

Why it Works

In my original post, I mentioned all the design changes, color combinations, and other elements Grasshopper tested and improved. They even cut down on their sales funnel so it converted better.

What they’re doing is clearly working. Even years later they haven’t changed their site much.

What Makes it Unique

Grasshopper’s logo and brand character (a grasshopper, of course) are still worth noting. Their product is easy to use. They continue to stick with a design that speaks to the simplicity of the product.

Where it Could Be Better

My earlier complaints still stand. Grasshopper could still appeal to its audience better. I still think it should pose a question like How many customers are you missing out on because you don’t have a professional phone number and phone system connected to your business?

I also maintain that they need to elaborate on their 30-day money-back guarantee. They should explain it up-front so there are no surprises later.

EXAMPLE 4 – BASECAMP.COM

Unlike Grasshopper, Basecamp has changed a lot since I last wrote. They continually test new designs. Their homepage is always changing. They show a lot of social proof. There’s a lot of focus on problems they can solve. They’re very visual. They use a lot of cartoons and drawings.

Basecamp also feels very personal. Users share their names in testimonials, further emphasizing social proof; however, these are presented in a unique way.

Steps in Sales Funnel

  1. Traffic (blog, PR, organic search)
  2. Homepage

The current version of Basecamp is in testing stages, but as mentioned, it’s impressive. In addition to the social proof, attention-grabbing cartoons, and testimonials, they emphasize showing you the product in action. They put a face on their logo for an emotional tie-in. There are use cases and tons of benefits.

  1. 30-day free trial sign-up

As mentioned, Basecamp is free to try. You don’t have to fill in your credit card information initially when you sign up. They keep their pricing info super simple.

Thank you page (not so important, but worth noting)

Why It Works

If you thought Basecamp had a lot of social proof before, its new design emphasizes it more than ever. They’re really promoting how it’s free to sign up. Who doesn’t love free stuff?

What Makes It Unique

Every company wants to solve problems for their customers. Basecamp takes it above and beyond. They give it the same significance as their customers. That speaks to customers on a very natural, real, level.

Where it Could Be Better

I didn’t have much criticism for Basecamp before, and I still don’t. I maintain that pictures of real people might make the user experience even more personal. That’s my only improvement, though.

EXAMPLE 5 – MIXERGY.COM

Mixergy sells interviews and courses featuring top entrepreneurs. Their funnel starts right away with a CTA offering access to interviews in exchange for an email address. You can then add your information and get an email link for a video.

Now Mixergy has your contact information. They can message you and try to move you into their premium section.

Steps in Sales Funnel

  1. Traffic (email list, organic, social media, referrals)
    You might find Mixergy through Google or you might come to the site and just browse around.
  2. Homepage

The homepage has multiple CTAs. Mixergy promotes its risk-free guarantee here, too.

  1. Content List (Blog-Roll Page)
  2. Premium Content (shows that some content is restricted to members only)

This is where each interview and course preview is listed.

  1. Pricing Page

There are two pricing options: one for a monthly membership and one for an annual membership. You get to the checkout form in just one click.

Pop-up Payment Form

Why It Works

Mixergy works because they’re getting contact information. They’re giving you access to all of their content, but they’re charging you for it. There are areas of the site only members can access. There’s a little bit of mental friction there.

If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.

What Makes it Unique

Andrew Warner is like the Napoleon Hill of our time. He is excellent at interviewing entrepreneurs and helping them tell their story in his interviews.  

Where it Could Be Better

Like I’ve said before, beef up the security logos and add more credit card fields. The payment form still needs some touching up. I also think Mixergy could appeal to a bigger audience with different pricing packages.

 

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