Search engines aren’t the only source of targeted visitors, but effectively targeting long tail keywords in your content can greatly increase your monthly search visitors.
I’ve generated 173,336 qualified visitors from long-tail keyword phrases in the past year – a 91% increase.
Your long-tail keywords may not rank in Google’s top 10 results and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves 40% up for grabs.
Working with your team, you can easily capture those extra clicks by employing long-tail keywords.
Now that you know the potential impact of long-tail key phrases on your site growth, let’s dive in and learn how to sustain that organic traffic.
In this Site Ranker Pro Review, we’ll cover these four topics:
- How to research long-tail keywords
- Case studies on long-tail keywords
- Ranking elements for long-tail keywords
- Tools to help you pick the right long-tail keywords
- How to research long-tail keywords
Many people think that keyword research is no longer important. But, that’s not true; keyword tools are essential. In fact, research – particularly of long-tail keywords – can help you craft the kind of content that engages and inspires readers.
A research study by Statista shows that successful on-page optimization requires 50% of your focus to be on long-tail keywords. This is because readers conduct a long tail search when serious about a topic.
One of the questions I get asked weekly is: “How long should a long-tail keyword be?” And, my answer has always been “four keywords or more.” The longer the keyword, the easier it is for you to rank well for that keyword.
Here are some examples of good long-tail keywords in the fitness niche:
To research your own long-tail keywords, follow these simple steps:
Step #1: Start with seed keywords. Let’s assume that you want to target the keyword “copywriting.” To find long-tail variations on that seed keyword, go to the Google Keyword Planner and type in copywriting. Then, scroll down and click “Get ideas.”
Step #2: Click on the keywords tab to show all of the keywords related to copywriting.
Step #3: Look for the most relevant in-demand keywords. Make sure that the keyword you selected is relevant, because you’ll be expanding on it for longer variations.
Step #4: Copy one of the keywords highlighted in red above and plug it into the search box for long-tail variations.
Understand long-tail keyword intent: The intent behind any particular keyword is much more important than the keyword itself. According to Easy Ad Wizard Review, “when you think about intent, good keywords will follow.” Your content will improve as a result.
Long-tail keywords that address the need of the searcher or solve a definite problem will most likely rank well on Google, compared to similar head keywords.
When you use a keyword strategy, don’t be perturbed by Google’s algorithm changes. Focus on what really matters and you’re golden, says Search Engine Land.
Customers who type descriptive key phrases (long-tail) are generally more qualified than those who type head keywords or short tail phrases. As a result, the conversion rates are higher for long-tail keywords, as compared to head keywords.
But, most customers aren’t ready to buy yet. Some prefer to browse, while others want to learn about the product before placing their order. What buying cycle does your keyword fall into?
If consumers haven’t made up their mind to purchase, they’ll probably search for “informational keywords.”
- how to lose weight workouts
- search engine optimization tips
- make money online with no money
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- free ebook download
- top 10 free plugins for WordPress
However, when searchers are ready to buy, they use keywords displaying commercial intent.
Examples: Instant Medical Clients Review
- survival knife review
- buy fire TV
- weight loss programs
Commercial keywords usually contain certain prefixes (words that appear before) or suffixes (words that appear after), which modify or qualify the long tail keywords. Small business owners would do well to learn the buy words. Here are some of the popular ones:
You’ll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords with useful and detailed content. Here’s an example: http://bit.ly/2DixBAW
- Long-tail Keywords Case Studies
So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool, because these search terms are low hanging fruit – easier to reach and pick. Long-tail SEO is all about filling a void, answering a question and helping search users save time.
Case study #1: In 2013, Michael Aagaard wrote a detailed post about call-to-action examples.
Within a short time, that page started ranking in the #2 position in Google SERPs. The page continues to get over 1,000 visitors per month from the search engine.
The screenshot below shows the monthly traffic from a single long-tail search term (“call to action examples”):
Case study #2: Tresnic Media increased their website traffic by almost 438% and then by 1,000%, in eight weeks, through blogging.
They published 50 highly valuable blog posts, each targeting a long-tail search query. Google recognized and rewarded them with high rankings and improved search traffic.
Case study #3: Tamal Anwar also increased his search rankings and daily traffic by targeting longer variations of certain keywords.
He now generates 80-90% of his monthly visitors from search engines, as a direct result of writing highly useful content on trending topics.
Case study #4: Marcus Sheridan, founder of River Pools and Spas, wrote an in-depth blog post targeting the keyword “problems with fiberglass pools.”
Even though he’s not ranking #1 for the head keyword (fiberglass pools), this single web page ranks #1 in Google for the long-tail keyword. It also generated over 5,000 views when it was published.
Currently, my goal is to build this blog to 100,000 monthly visitors. In February, this blog generated 46,134 visitors and I know it’ll definitely increase in March.
Some of the in-depth articles that I wrote in the last four months rank highly in Google results. For example, I targeted a long-tail search term (how to write email subject lines) in October. Check out my current search ranking position:
Some of the benefits of targeting visitors using a long tail search are:
1). Boost your search rankings: On average, Google’s top result gets 36.4% of the clicks. But, that leaves a lot of traffic up for grabs.
Spend your time crafting the best content possible for your target audience, then promote it to the right people. You can even repurpose your content, so that people will continue to benefit from it. This is a good small business time management strategy since the content already exists and search engines give it positive results.
If you’re struggling to achieve good rankings in search results, there could be any one of 13 reasons why that’s happening. One of the most common reasons is duplicate content on your site. To resolve that problem, either remove the duplicate content or make it unique.
Once that has been done, focus on your audience. Write content that solves their problems and optimize it properly for search. Instead of focusing on long-tail key phrases just for the fun of it, focus on user intent.
On-page keyword usage is still one of the major ranking factors for content and it can’t be ignored in today’s SEO.
That’s where easy rankings lie. It doesn’t matter how competitive a long-tail keyword is; if users are happy after reading your content, watching your video or listening to your podcast, they’ll be happy to share it.
Get more search visitors: At the end of February 2014, I was surprised to learn that my blog had attracted 238,195 search visitors. 100% of them came from long-tail keywords.
Since user intent is more important than the keyword itself, Google will reward you with more search volume, as long as your content is helpful. For example, let’s say the long-tail keyword you’re targeting is:
weight loss guides for beginners
As you write and publish detailed articles of at least 2,000 words, you’ll gradually start showing up in Google for related long-tail search terms, such as:
- best weight loss guides for beginners
- beginners weight loss guides
- free weight loss guides for beginners
- download weight loss guides
And so on…
So, to reiterate: when you start ranking for several related long-tail key terms, your search traffic will increase.
Ogio Golf Bags gets lots of organic search volume from more than 50 search queries. But, the author (a friend of mine) targets less than ten long-tail keywords.
Some of the long-tail keywords that are performing well for him are:
3). Improved conversion rate: SEO and CRO play well together. When you target that low-hanging fruit, your conversion rate will definitely improve.