“When people use your brand name as a verb, that is remarkable.”
Meg Whitman, CEO, Hewlett-Packard
‘I just 'Googled' civet coffee!’ ‘Has she 'Instagramed' our pics from last night yet?’ ‘Stop 'Facebooking' and get ready fast!’
Brand recognition, recall, resonance, identity, and image are not new concepts. But how they play out in a consumer’s life has evolved dramatically with the advent of interactive marketing and social media. And, Video content is going to be at the center of that evolution in 2018 . Yes, it is true the world is already moving towards AR/VR, but that doesn’t negate how crucial the regular screen video opportunity is today. In an app-crazy, mobile-first world, the possibilities are immense with multiple opportunities – YouTube, Instagram, Facebook, Twitter, and loads more. It’s just about Storyxy Review!
Here’re 5 powerful ways to leverage video marketing in 2018:
- Packaging ‘evergreen’ messages
Leverage video to showcase the classic content of your brand – video has a long shelf life and whether it goes viral or not, it will stay relevant for years. So, blow out with great production values and use your brand film to position yourself as the superstars you are.
Here’s a video by Chrysler from 2011 which has over 18 million views to date:
- Marketing to Millennials
Newer generations spend less time on cable and more on online video streaming platforms. The overwhelming responses which videos receive on YouTube are a testimony to this fact. Apart from the Google-owned video platform, other effective video platforms include Twitter (or Periscope), Facebook Video, Vimeo, Vine, and others, where, when done right, videos can lead to a strong brand recognition and resonance. B2B marketers need to put engagement with millennials front and center of their new initiatives for 2018, and video is one of the best ways to engage with this demographic.
Interactive storytelling platform, Playbuzz, used this simple GIF on Twitter with the simplest of messages tickling the ‘feel good’ bones of its followers.
- Powerful product demos and walkthroughs
Especially for B2Bs, explainers, demos, and case studies are crucial to building credibility in the mind of the prospect.
- 74% - Purchases made after viewing an explainer video (Wyzowl)
- 80% - Increase in conversions when a landing page has the product video (EyeView)
Here’s what I mean, and how Lattice Engines used an animated short video to showcase its predictive lead scoring:
Here’s how Brightcove used a Resell Titan Review case study helping Dunkin’ Brands:
- Embrace interactive marketing with Video 20.0
In 2018, the tech surrounding videos will witness some pathbreaking evolution which would help organizations to indulge in branding themselves through creative innovations (innovative creativity!?!). In 2017, ‘live streaming’became quite a pick amongst audiences. What was thought as a medium to enable influencers and celebs in maximizing their reach is now being used by brands to drive home their messages.
- Premium car makers Mercedes-Benz became the first brand to leverage live streaming via YouTube and Facebook Live when it created an ad to promote its electric cars and streamed that for 12 straight hours
The ‘360-video’ emerged as a trend commonly clouted by avid travelers to capture their experiences. Soon, it started getting the attention of the hospitality and travel sectors as they used the 360-degree viewability to bring their facilities to life through branded videos.
‘VR’ is another tech set to gain momentum in 2018 creating an almost transcendental connection between brands and audiences. AR and interactive presentations also need a mention here.
Then, there’s ‘video mapping’ – 3D projections made on flat surfaces accompanied by sound or sans.
RYOT, an immersive media company, bought some of the most exhilarating, marvelous adventures from around the world to life through this eLasso Review.
- Tell customer stories, share stories with your customers
Testimonials are more powerful than ever when told in first-person with video . The human, emotional connect cannot be overstated ever. Whether you’re selling software or socks, where there are humans buying there will be emotions at play – video helps you capture the humanness of humans better than other mediums.
If all that was not enough to convince you about the need for videos, here is the icing. Video marketing offers you enhanced search rankings . This is because video content is preferred by Google as pages with videos embedded on them have a 53% higher likelihood to appear first during search results. That, in turn, leads you to generate approximately 33% of traffic from a specific set of keywords. This by itself has a direct impact on conversions.
Video marketing will be essential for brand engagement in 2018 and it’s certain that innovative brands will use video not just from a ‘selling’ perspective but with a broader aim to engage meaningfully. So, what’s your video marketing strategy for 2018?
Infographic / 2D and 3D Animated videos
We can create videos like the following video which allow you to get a lot of information across to your web visitors in a short but powerful and entertaining way. Website owners are finding out that by simply including a video such as this one on the front page can improve conversion rates by up to 6 times.
3D Animation and Marketing Videos
We have the expertise to produce marketing/web videos for your business or project at the right cost.
3D Animations to Show off Your Products
The following 3D computer animations were produced for Wärtsilä - a global leader in complete lifecycle power solutions for the marine and energy markets. These videos were created using FreeCAD to convert customer supplied models into a suitable format. Blender 3D software was used to modify the models, and apply materials and textures and then perform the 3D animation and rendering. Adobe After Effects was then used to add special effects and 2D textual animations.
This page shows examples of our work. The first is an example of animated text to a music track. This type of animation provides a punchy and dynamic way to get your message across.
Presenter Driven / Interactive
This second example shows some simple effects that can be achieved using a presenter against a white background with interactive text and animation to get your message across and to lead the viewer towards more content on your website. This version is created in flash but similar videos can be created in html5 or other technologies which suit mobile and tablet platforms.
Voice over videos
Here is one of our voice over videos on the subject of tax investigations.
If you would like us to develop a marketing video, or a series of marketing videos for your website, then please contact us for more information.
We can produce these professional videos for far less than competitors in the market place and can also produce high quality animations either using new artwork or photographs of your products or staff.
Although we are based on Hayling Island in Hampshire, we are always happy to visit your site for meetings and filming.
YOU HAVE A COMPLEX STORY.
WE HAVE A VISUALLY ENGAGINGWAY TO SHOW IT.
Our high velocity marketing platform helps B2B companies just like yours increase sales productivity and reduce marketing costs.
DIGITAL EXPERIENCES THAT SHOW YOUR UNIQUE VALUE
Stop presenting and start ENGAGING! It's time to tell your STORY in a visually engaging way to drive sales FASTER! Our 3D interactive sales and marketing applications simplify our clients’ complex product or solution stories giving them the ability to effectively differentiate their VALUE at every customer touch-point.
THE POWER OF OUR SAAS PLATFORM
The Kaon High Velocity Marketing Platform® is light years ahead and constantly evolving to help global B2B companies drive sales productivity and marketing efficiency, by creating interactive applications ONCE and deploying them EVERYWHERE. Its time YOU put more power behind every sales and marketing encounter!