Increasing the page authority of your backlinks can dramatically increase your results.
In today’s article I’m going to show you Traffic Takeover Review
- What is Moz PA / Page Authority
- How to improve it
- The secret sauce we’ve been using to make our campaigns pop
- How to boost your backlinks to deliver double or triple the value of the link
- How to increase the page authority of your backlinks
- How to rank secondary properties in the most cost efficient way possible
Let’s get into it!
The Secret To High Quality Backlinks
Domain Authority is a popular way to measure the quality of the domain that you are getting a link from. It’s a metric created by Moz with Open Site Explorer and it’s a pretty common substitute for Toolbar Page Rank (which Google officially put the nail in the coffin recently).
What Is Domain Authority
Domain Authority measures the strength of a website by combining multiple link metrics into one (number of links, power of links, etc).
Whereas DA measures the overall strength of the domain, there is another metric called Page Authority which measures the strength of just that page (mostly, a subpage like yourwebsite.com/sub-page/)
Sometimes you can get a link from a high authority domain, but the link doesn’t do much.
Here are a couple scenarios on why that would happen:
Problem 1: The Homepage Roll – Off
Many sites get backlinks from blog posts or guest posts. When the post is published, it goes on the main homepage of the site, where most of the juice is.
Google finds it and highly rewards you, because the page authority of the homepage (where your link is when it first gets published) is very high. Usually on most sites, the majority of the backlinks come to the root domain (the homepage), so it’s the strongest page on the entire site.
As more posts are published, your post will roll off the homepage to a subpage – usually a category, or numbered page and it will loose much of the link value you once had.
It no longer will be on the ThemeMaker Review that has a ton of links coming to it, your link will be on a page that has little or no links, and much less page authority.
Problem 2: High Domain Authority, Buried Subpage
You may land a link on a great directory or website with a huge domain authority, but your page will have a PA of 0 or 1 if you don’t have a bunch of internal links from the site propping it up. Not so hot!
High DA, Low PA
If you don’t have any more internal links on this site, your link won’t be worth much.
Problem 3: Quality vs Quantity
Google more and more is showing us that they want quality vs quantity. What happens when you have a bunch of low page authority links coming to your site?
Google wants to see high domain authority AND page authority, which is why we are going to work on increasing that.
When you do this, it means you can build fewer links direct to your site, and see more results!
How To Increase Page Authority & Ranking Power
How do you solve these problems?
There’s a number of ways you could do it, like building internal links via interacting on the site you have you link on (commenting, liking, etc), but the easiest way is to just build backlinks to your backlinks!
When you boost your backlinks with 2nd tier links, Google crawls them and gives you more credit for the link on that page.
These are called Bizggro Review because they don’t point directly to your main site.
The great thing about 2nd tier links is you can be more aggressive with them since we’re not sending these direct to our site.
ON top of that, big authority properties like directories, Youtube, Facebook, etc. already have tons of links, so they can handle these types of links, where your site probably doesn’t have millions of backlinks already.
When you send links to your backlinks, a few things happen:
- Increases the power of the links you worked so hard to get!
- Ensures that the pages will get indexed & spidered more often.
- Ensures the pages don’t lose value as they roll off the homepage.
- Helps rank these properties so you can get referral traffic!
We have used the power of 2nd tier links since the beginning of The HOTH and they work great to increase the page authority and ranking power.
How To Boost Your Links
We just made it super easy to boost any backlinks you have with our newest product HOTH Boost.
Here’s how it works:
- Give us your URL and keywords
We suggest 1 URL per order, however, you can give us as many URLs & keywords as you’d like. We will randomly use them in the order. We suggest getting lots of long tail variations of your keywords to use (20+).
- We write a contextually relevant article
We will write a contextually relevant article and place your link in the article.
- We distribute it on high authority blogs
We will distribute this article on high authority blogs.
- Your links get more power!
As Google crawls these 2nd tier links – It creates higher page authority for the page your targeting and you get massive power from these backlinks.
Over time (usually 2-3 months) you’ll see other link checking services pick it up too. For instance, your Moz PA will increase after a few months.
Remember: You have to be really patient when checking Moz stats. It takes a few months for Moz to recalculate. (Remember Moz has to crawl the entire internet and recalculate, it doesn’t happen immediately!) What matters most is that Google actually picks up the links.
Get The Best Bang For Your Buck
Implement A Practical Internal Linking Strategy
By practical, I mean an internal linking strategy that doesn’t involve interlinking all the blog posts that you’ve ever published. Sadly, a lot of ‘blogging tricks’ type of websites recommend newbies to make free use of internal links, by linking to one blog post from thousands of others, with a clear intent of improving search engine performance.
Sadly, not only does it not work that way, but it also annoys the hell out of your readers.
A clearly better way to handle your internal link building is linking out to your site’s related pages naturally, on a relevant context. I’ve also found that long form anchor-texts work better in terms of both SEO benefits and CTR. Thus, I won’t recommend using keyword-rich, boring anchor-texts always. Instead, you can use more natural looking long-form anchor-texts for your contextual links, like these:
It also helps with your public image by not making you seem like an anchor-text whore.
Here’s what John Doherty thinks about smarter internal linking that he talked about in a Moz Whiteboard Friday video:
Implement Google Authorship in Your Site
Google Authorship offers much more than just pretty looking author face shots on SERPs. Pages with a valid rel=”author” attribution, where you’re associating a piece of content with a real author, you’re automatically at some advantage over other pages that don’t have authorship set up.
For example, take a look at the picture below to get an idea how my Authorship-equipped post on my personal blog outranks some high-authority newspapers like Daily Mail and The Sun that don’t use Authorship:
And not only that, according to many studies, Google Authorship significantly increases the CTR of search results. Add to it the fact that seeing the picture of a real person within a snippet instantly makes the result feel more credible/convincing to the searcher, and you understand the recent craze about Authorship implementation in sites of almost every possible niche or field.
How is that going to affect your site’s DA? Well, it works like this:
Higher clicks from search → higher exposure of your content → more chances of user-interaction, including but not limited to: social shares, direct linking, brand mentions. So, that’s how it’s going to impact your DA.
Cut Off Link Diluters
One of the best ways to waste the power of links is by placing a ton of them (including heaps of garbage links) on each page. It’s called link dilution.
You might be thinking, what types of links are considered useless? I’m not an expert of a hundred CMSs, I can tell you only about WordPress, and maybe you can get some ideas from that. A few types of generally useless links found on WordPress sites:
- Individual tag links and tag clouds.
- Epic long category link list (instead of a non-hardcoded drop-down or something fancier).
- Huge archive link list (like the one on Matt Cutts’ blog‘s sidebar)
How exactly are they deemed useless? No they aren’t, always. But, if people really want to navigate deep across your site pages, offering them an user-sitemap is a lot better idea than populating your sidebars or footer with long list of links. Instead, you can just link to the user-sitemap from your menus or sidebar or footer and let users decide where they want to go next. Matt Cutts in fact says that he’s not a big fan of tags, also because some people use them for manipulative purposes.
Do you agree that the higher DA and PA site ranks on Google’s 1st Page?
Do you always wonder how to increase Domain Authority? You are not alone; keep reading the article till the last point. I am going to explain the proven method to increase the DA and PA of your website.
By following the steps you’ll be able to beat your competitors and get the better ranking in Google with good Domain Authority.
What is Domain Authority?
Domain Authority (DA) is a web index positioning score created by Moz that predicts how well a site will rank on internet search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores relating to a more greater capacity to rank.
Domain Authority is computed by evaluating linking root domains, a number of links, MozRank, MozTrust, and so on — into a solitary DA score. This score would then be able to be utilized when looking at sites or following the "positioning quality" of a site after some time.
You can see a site's DA by utilizing MozBar (a free Chrome-expansion), Open Site Explorer(a backlink investigation tool), the SERP Analysis segment of Keyword Explorer, and many other SEO tools over the web.
Domain authority is arithmetic attain (ranging from 0-100) by MOZ; It is one of the most important numbers known to SEOs. This predicts how well a domain page of website will rank in the popular search engine results. The superior webpage Domain Authority, the more likely you are to have strong traffic and high rank. It is based on some other factors like Moz Rank, Moz Trust, social signals, linking root domains, total back link profile, user experience, site loading time, traffic, etc. Domain authority can change be change, or it can unchangeable, this is a question? It is incredibly tricky to grow a Domain Authority figure of 100 results. Popular search engine and Sites have it; we can’t change Domain Authority gain as it is possible to change the Meta tags.