Viper Cache Review - Up to 10x Faster WordPress Site With This Cache

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5 Quick Ways to Speed Up Your WordPress Site

No one likes waiting around for a site to load, so much so that 40 per cent of people abandon a site that takes more than three seconds to load.

Slow page load speeds are especially crippling for eCommerce sites. Almost 80 per cent of shoppers who are dissatisfied with a site’s performance are less likely to buy from the same site again, while a one second delay decreases customer satisfaction by 16 per cent.

Even Google factors site speed into their algorithm when ranking websites. So if your site loads too slowly you can expect your Google rankings to fall, and in turn attract less traffic to your site.

So what can you do to make your site faster? Here are a few simple ways to keep your page load times low and your visitors happy.

P.S. I’ll be exploring site speed in more depth in a couple of weeks so watch this Viper Cache Review.

Use a Great Caching Plugin

If you’ve got static images, CSS and Javascript on your website that rarely change, browser side caching can help make your site snappier.

Caching involves storing parts of your site so they only need to be loaded once instead of every time a user visits your site. Caching is especially helpful for your return visitors, as well as others who visit several pages of your site.

W3 Total Cache is a popular caching plugin for WordPress used by sites like Mashable (their CTO created W3TC), Smashing MagazineWeb Designer Depot and WPBeginner. The plugin promises a 10 times improvement in overall site performance when fully (and properly) configured.

WP Super Cache is a more user-friendly alternative and you don’t need to be a server expert to set it up.

Compress Images

Images are usually the largest files on a site so if they aren’t compressed they can take ages to load.

Luckily there are some great tools out there to help you compress your files.

WP Smush.it, now managed and supported by WPMU DEV, automatically strips meta data from JPEGs and removes unused colors from indexed images.

Tiny PNG is another great tool, which allows also strips un-used colors for lossy compressions.

If you use a lot of images on your site, you might want to implement lazy loading. The Lazy Load plugin allows you to only load images above the fold when a new visitor arrives at your site. Images load once a user starts scrolling down the page. This technique not only speeds up page load times, but also saves bandwidth for users who don’t scroll all the way to the bottom of your pages.

Minify HTML, CSS and Javascript

In other words, remove all white space from code where possible.

While spaces and tabs make code more readable for humans, servers and browsers couldn’t care less as long as it’s valid and executes without error.

Rather than manually sift through your code with a fine tooth comb, plugin’s like WP Minify and W3 Total Cache can handle this at runtime.

Cut Down on HTTP Requests

Every time someone visits a page on your site, the corresponding files must be sent to that person’s browser, including images, CSS files andJavascript library references. So if you have a HTML file, two CSS files, five Javascript files and eight images, that’s a total of 16 files that need to be loaded.

By reducing the number of objects in your site’s pages, you can minimize the number of HTTP requests that are required to render a page, speeding up load times.

One way to do this is by simplifying the design of your site, and combining files such as scripts and CSS. The minify section in W3 Total Cache allows you to add your CSS and Javascript files so you can easily combine them into one file.

Optimize Database Tables

Optimizing your database tables is like defragging your computer or changing the oil in your car – it will help free up space and keep your database running smoothly.

You can optimize your database tables manually using phpMyAdmin or with a plugin.

WP-DBManager allows you to optimize, repair, backup and restore your database.

There’s also WP-Optimize, another database cleanup and optimization tool. This plugin also lets you remove post revisions, comments in the spam queue, un-approved comments and items in trash.

Conclusion

This is a 60 Minute Flips Review of simple measures you can put in place to speed up your pages.

Optimizing your site can make a big difference in site speed, encouraging them to stick around and engage with your content.

These tips shouldn’t take very long to put in place and for the effort you put in you’ll get a speedier site and happier visitors.

Minimal Configuration, Immediate Results

Don’t waste your time struggling with complex plugin settings. WP Rocket launches upon activation.

Simplicity & Speed.

Page Caching

Caching creates an ultra-fast load time, essential for improving Search Engine Optimization and increasing conversions. When you turn on WP Rocket, page caching is immediately activated.

Cache Preloading

Because our crawler simulates a visit to preload the cache, the indexing of your website by search engines is instantly improved.

Static Files Compression

WP Rocket reduces the weight of your HTML, JavaScript and CSS files through minification. Lighter files means faster load time!

Images on Request

Images are loaded only as your visitor scrolls down the page, improving the load time of the page. YouTube, Facebook, Yahoo and other major websites are using this technique. Now yours can too.

Developer Friendly

WP Rocket’s code is developed according to WordPress best practices. It is clean, commented and has loads of hooks so developers can easily make advanced customizations.

Get a faster website in a few clicks.

13. Take Advantage of File Minification

Minifying your files might be another term you haven’t heard before. Behind it hides a simple but pretty genius concept.

If you have ever looked at a code file such as a CSS style sheet, you might have noticed that it is usually neatly organized to make it readable (at least if the developer knows what they are doing).

Comments and formatting make code easier to read, understand and support. Unfortunately, browsers and computers don’t give a hoot about it. For them, all of it can go and they will still be able to execute the code flawlessly.

In addition to that, the formatting makes files larger than they need to be. As we have already learned, larger files equal longer download times.

So, how do you minify your files? As already stated, the aforementioned Autoptimizecan do that and so can W3 Total Cache. For developers, there is the aforementioned GulpGrunt is another alternative.

14. Enable Gzip Compression

We already talked about compression in the section about image optimization. You are also familiar with it from your computer and zip files. You might be surprised to learn that the same is possible with your website.

After all, a WordPress website is nothing but a number of files. Compression works best with repetitive data and code is very much repetitive. Therefore website files are perfect candidates for compression.

Doing so makes them smaller and thus faster to download. In addition, all modern browsers can interpret compressed files making this measure an excellent option to speed up WordPress.

It’s easy to implement. You can either use a caching plugin that does it automatically or add the following piece of code to the .htaccess file in your root directory.

<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml

# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
</IfModule>

It doesn’t matter whether you put it inside or outside the WordPress brackets. Afterward, don’t forget to test whether it works, for example with this tool. For more information on how Gzip compression works, check this article.

15. Disable Hotlinking

Hotlinking simply describes the practice of using images in your content that are not hosted on your own site. Instead of uploading an image to your site and then including it from your own media library, you provide a link to another site from which the image is loaded.

If your content gets popular, this might start happening to you, too. The problem: it takes away from your bandwidth because your server has to work to deliver the image to some other site and you will get nothing out of it in terms of traffic.

To stop hotlinking from happening, simply add the following code to your .htaccess file.

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www\.)example.com/.*$ [NC]
RewriteRule \.(gif|jpg|jpeg|bmp|zip|rar|mp3|flv|swf|xml|php|png|css|pdf)$ – [F]

Don’t forget to replace example.com with your actual domain! For more information and ways to replace hotlinked media with other content, read this post.

 

Are Your Ready to Speed Up WordPress?

Speed is an important factor for the success of a website. It influences bounce rate, conversions, search rankings and much more. Even mere seconds can make a big difference.

Thankfully, there is a lot you can do about it. The techniques described above are effective measures to speed up your WordPress website.

Does that mean you have to do all of them? No.

A good idea is to get started with whatever is within your means and capabilities. Even small changes can make big difference and you can always do more later.

Remember that speed isn’t everything. The goal is always to create high-quality websites that serve visitors in the best way possible. Your page loading speed is just one factor among others.

 

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